Here’s Why Venture Capitalists Are Pouring a Record $1 Billion Into Coffee Startups

Continuing a trend that began roughly six years ago, investors are pouring a record amount of venture capital into the coffee industry. Coffee startups raised more than $600 million in the first seven months of 2018 alone—more than four times the total amount raised in 2017, according to data from CB Insights. By the end of 2018, that figure has surpassed $1 billion.

Dan Scholnick is a general partner at Trinity Ventures who invested in Bulletproof Coffee.  He still sees plenty of room for innovation among coffee startups.  Scholnick says, “When you see disruption like that in a market, it’s a signal it’s a good opportunity for startups to enter and fill the void created by changing consumer tastes.”

Oh, and what about Sam Lessin, a partner at Slow Ventures?  They invest in coffee startups like Blue Bottle and Alpine Start and are reaping the rewards.  Lessin says, “I think everyone can see the prize with coffee… Building an iconic brand in the space can be a really big win.”

G.I. Joe Coffee House will build its iconic brand in the veteran support space, and it can win because so many of our veterans will win too!